Lovett Sports Management was founded in 2005. We represent professional athletes who demonstrate unique qualities both on and off the court. We have over 12 years of experience as player representatives and our strategic partners bring over 16 years experience in sports, brand management and marketing, to the table.

Lovett Sports Management brings a special skill-set and perspective to the industry as a former collegiate and professional basketball player. Having been on your side of the table, we understand what it’s like to pursue that once-in-a- lifetime dream and be faced with one of life’s most difficult decisions: With whom will you trust your career and business affairs?

This decision cannot be taken lightly. That’s why we pursue men and women who are passionate about their craft and possess the talent, work ethic and winning mentality necessary to succeed in the challenging world of professional sports. We support our clients with enthusiasm, a “can do” attitude and customized, comprehensive management services, empowering you to reach your full potential, both on and off the court.

At LSM we’re more than just player representatives. In addition to scheduling private team workouts and contract negotiations, we also take an active role in assisting our clients with:

• Personal Fitness & Conditioning
• Health, Wellness & Nutrition
• Player Skill Development
• Work Visa/Citizenship Documentation

Asset Management

At LSM we recommend our clients to trusted and respected Financial Planners, Accountants and Bankers; people with whom we conduct our personal affairs. It is our responsibility to present numerous business opportunities for each of our clients and provide the best possible counsel for your investment portfolio.

Our team of licensed and qualified professionals, will assist you in identifying diversified and insured investment vehicles to grow your assets conservatively. Our asset management team will assist with:

• Wealth Creation & Preservation
• Short and Long Term Financial Planning
• Monthly Budget
• Insurance Coverage and Retirement Funds

Brand Management

As a professional athlete, the number one priority outside of your playing career, is establishing your marketing brand. Because a sports career doesn’t last a lifetime, other opportunities must be carefully considered, in an attempt to maximize profitable ventures, to secure your financial future.

Corporate America is interested in athletes who are not only talented, but are conscientious and driven to make a difference in their community. With this in mind, our services also include helping you set up a 501(c)(3) Non-Profit, Charitable Organization to support those causes that are near and dear to your heart.

With the right image, you can experience endorsement success. Our team of marketing professionals are well versed in acquiring major endorsement deals that can maximize your income earning potential. We will strategically assemble the best mix of national, regional and local campaigns, tailored specifically for you.

Post-Career Management

As your career begins to wind down, LSM will assist you in which ever career path you choose; whether it be returning to school to complete a degree, furthering your education, coaching, sales, non-basketball related, interests or other business opportunities. We are committed to assisting your second career after the ball deflates.

William Lovett, Principal

LSM Founder & CEO, William Lovett

CEO, William Lovett

Mr. Lovett, loving husband and father of three amazing children, played for Hall-of-Fame coach, Bob Hurley Sr. at St. Anthony’s High School in New Jersey, where he was an All-State player and McDonald’s All-American Nominee.

He received several basketball scholarship offers and narrowed his final three choices to Fordham University, Georgetown University and the University of Wyoming, selecting Fordham in nearby New York City.

William graduated with a bachelors degree in marketing and communication. He was recognized as the Atlantic 10 Rookie of the Year.

After graduating he played professionally in Europe and Central America. Prior to sports management, he coached and won prep and state championships at…

  • Prep State Championship at St. Luke’s Prep School (New Canaan, CT)
  • State Championship at Weston HS ( Weston, CT)
  • State Coach of the Year in CT
  • Back-to-Back, Super Essex County, Conference Coach of the Year at East Orange Campus HS, (East Orange, NJ)

Mr. Lovett  also coached in the AAU ranks having led the NY Gauchos to the number one ranking in the country and led the New England Playaz to a top ten ranking.

During his coaching career he helped over 20 kids receive Division 1 scholarships since 2008 he has represented, placed, negotiated and concluded contracts for players looking to play internationally.

As a F.I.B.A licensed player agent his clients fully benefit from the F.I.B.A legal protection status (the international federation will only assist licensed individuals).

William is a former owner of a specialty advertising company. His marketing expertise and industry contacts bring considerable cross-marketing opportunities to LSM clients.